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About PaF

PLAY AMERICAN FOOTBALL

It is our goal to grow the sport of American football across the UAE and middle east region in general. Football is a sport with many different names around the world, but often has a stigma of being dangerous or high risk. It is our goal to show the UAE that this sport is not only safe, but also a lot of fun, for all ages and genders.s

PLAYAMERICANFOOTBALL (UAE Trade name: E E L American Football Training L.L.C.) is the first of its kind in the UAE. Approved by the General Authority of Sport, the UAE Rugby Federation, and the Dubai Sports Council, we are the first official “American Football Training” organization in the UAE.
Established in October of 2023, by owner and director Eric Hoerl.

Eric Hoerl (born in Milwaukee, WI USA in 1979), has been involved with American Football his entire life. After graduating from high school and playing semi-pro football, he moved to Germany where he began a 20-year long football career, playing and coaching for over 150 games at the highest levels in Europe, while working with some of the most influential and experienced coaches involved in the game today.

PLAYAMERICANFOOTBALL (UAE Trade name: E E L American Football Training L.L.C.) is the first of its kind in the UAE. Approved by the General Authority of Sport, the UAE Rugby Federation, and the Dubai Sports Council, we are the first official “American Football Training” organization in the UAE.
Established in October of 2023, by owner and director Eric Hoerl.

Eric Hoerl (born in Milwaukee, WI USA in 1979), has been involved with American Football his entire life. After graduating from high school and playing semi-pro football, he moved to Germany where he began a 20-year long football career, playing and coaching for over 150 games at the highest levels in Europe, while working with some of the most influential and experienced coaches involved in the game today.

In 2016, he and a few friend started a new club, the Bad Homburg Sentinels. There he created the club’s youth program, focusing his time and effort into building one of the fastest growing youth programs in all of Europe. 

In addition to his career as a player and a coach, Mr. Hoerl works with top US high schools such as IMG Academy, Rabun Gap Nacoochee school, St. Thomas More(CT) as well as approved US high school exchange organizations to provide opportunities for youth to not only experience the game of football in the US, but to also learn about different cultures and traditions which will help them gain new perspectives on life, and help them grow into successful and well balanced adults. Mr. Hoerl has sent of 60 students to US high school, with many of them earning scholarships, going on to play division 1 college.

In 2022 Mr. Hoerl moved to the UAE where he integrated himself in the American football communities to create connections and help grow the sport in the UAE.The UAE is home to many different sports from around the world. It is about time that American Football finds it’s place in the middle east and becomes the center, to which all surrounding countries can look up to and follow.